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Become a Certified Intrapreneur
First we deep dive on the vision, passion and team. We then focus-in on customer discovery to get a detailed understanding of the customer, before using what we've learned in ideation and design thinking exercises to expand on your original idea and create an initial concept for the new venture.
Here we focus on developing the initial business model, including cost model, revenue structure, route to market, and more. We then develop a set of Innovation Accounting metrics to measure the success of our fledgling venture using leading rather than the traditional lagging measures.
Traditionally in the corporate world, failure is not an option. In the intrapreneurial world however, failure is part of the process. In this phase we refine the offering; running incubation sprints, crafting lean experiments, shifting the dial on the metrics that matter until we reach the target that all intrapreneurs shoot for... Product-Market Fit.
Nine weeks. Sixteen assignments. Twenty+ hours of training and coaching.
We will guide you and your team step-by-step from idea to launch.
While it’s true that every company needs an entrepreneur to get it under way, healthy growth requires a smattering of intrapreneurs who drive new projects and explore new and unexpected directions for business development.
— Sir Richard Branson —
The Macintosh team was what is commonly known as intrapreneurship… a group of people going, in essence, back to the garage, but in a large company.
— Steve Jobs —
Of the top 10 sources of innovation, employees are the only resource that you can control and access that your competitors cannot. Employees are the one asset you have that can actually be a sustainable competitive advantage.
— Kaihan Krippendorff —
The modern company must be able deliver products and services with great reliability and quality, but also have the capability to discover what new products to produce.
A company in which every employee has the opportunity to be an intrapreneur. A company that is disciplined in the rigorous execution of its core business—without discipline, no innovation is possible—but it also employs a complementary set of entrepreneurial management tools for dealing with situations of extreme uncertainty.
A portfolio of smart experiments. Focused on sustained impact via continuous innovation. Rewarding productive failures that lead to smart changes in direction and valuable information.
Cross-functional teams. Iterative delivery. Metric driven. Customer facing. Executing (because ideas alone are worthless). Constantly learning.
Internal startups. Passionate. With one idea.
Think big. Start small. Scale fast.