Tools, Training and Community for Intrapreneurs

Join us, and together let's drive innovation from the inside.

Innovation... Meet Entrepreneurship


Finally, business leaders are beginning to realize that innovation and entrepreneurship are two sides of the same coin. It's called intrapreneurship.

Ask yours​​​​elf...

  • If you were to choose an employee of your company at random, and that employee had an absolutely brilliant idea that would unlock a dramatic new source of growth for your company, how would he or she get it implemented?
  • Does your company have a well-understood process for testing a new idea, to see if it is actually any good?
  • Does your company have the management tools necessary to scale this idea up to maximum impact, even if it doesn’t align with any of the company’s current lines of business?
  • Does your company harness the creativity and talent of every single one of its employees?

Want a little help fixing that?

Become a Certified Intrapreneur

A Straight Line From Idea to Launch

01. Concept

First we deep dive on the vision, passion and team. We then focus-in on customer discovery to get a detailed understanding of the customer, before using what we've learned in ideation and design thinking exercises to expand on your original idea and create an initial concept for the new venture. 

02. Business Model

Here we focus on developing the initial business model, including cost model, revenue structure, route to market, and more. We then develop a set of Innovation Accounting metrics to measure the success of our fledgling venture using leading rather than the traditional lagging measures.

03. Launch + Grow

Traditionally in the corporate world, failure is not an option. In the intrapreneurial world however, failure is part of the process. In this phase we refine the offering; running incubation sprints, crafting lean experiments, shifting the dial on the metrics that matter until we reach the target that all intrapreneurs shoot for... Product-Market Fit.

Nine weeks. Sixteen assignments. Twenty+ hours of training and coaching. 

We will guide you and your team step-by-step from idea to launch.

While it’s true that every company needs an entrepreneur to get it under way, healthy growth requires a smattering of intrapreneurs who drive new projects and explore new and unexpected directions for business development.

— Sir Richard Branson —

The Macintosh team was what is commonly known as intrapreneurship… a group of people going, in essence, back to the garage, but in a large company.

— Steve Jobs —

Of the top 10 sources of innovation, employees are the only resource that you can control and access that your competitors cannot. Employees are the one asset you have that can actually be a sustainable competitive advantage.

— Kaihan Krippendorff —

The Road Ahead

The modern company

The modern company must be able deliver products and services with great reliability and quality, but also have the capability to discover what new products to produce.

A company in which every employee has the opportunity to be an intrapreneur. A company that is disciplined in the rigorous execution of its core business—without discipline, no innovation is possible—but it also employs a complementary set of entrepreneurial management tools for dealing with situations of extreme uncertainty.

A portfolio of smart experiments. Focused on sustained impact via continuous innovation. Rewarding productive failures that lead to smart changes in direction and valuable information.

Lean startup thinking

Cross-functional teams. Iterative delivery. Metric driven. Customer facing. Executing (because ideas alone are worthless). Constantly learning.

Internal startups. Passionate. With one idea. 

Think big. Start small. Scale fast.

But You Need a Framework

A framework that will...

  • Create space for experiments within appropriate constraints
  • Fund projects without knowing the ROI in advance
  • Create appropriate milestones for teams that are operating autonomously
  • Provide professional development and coaching to help people get better at entrepreneurship as a skill
  • Provide networking and matchmaking in and out of the company, so people understand their new identity: “I’m an intrapreneur."