Learn how to create the products and services customers really want and will pay for (as quickly as a startup).
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First we deep dive on the vision, passion and team. We then focus-in on customer discovery to get a detailed understanding of the customer, before using what we've learned in ideation and design thinking exercises to expand on your original idea and create an initial concept for the new venture.
Here we focus on developing the initial business model, including cost model, revenue structure, route to market, and more. We then develop a set of Innovation Accounting metrics to measure the success of our fledgling venture using leading rather than the traditional lagging measures.
Traditionally in the corporate world, failure is not an option. In the intrapreneurial world however, failure is part of the process. In this phase we refine the offering; running incubation sprints, crafting lean experiments, shifting the dial on the metrics that matter until we reach the target that all intrapreneurs shoot for... Product-Market Fit.
Nine weeks. Sixteen assignments. Twenty+ hours of training and coaching.
We will guide you and your team step-by-step from idea to launch.