Intrapreneurship Mastery Training Programme

Discover how to create the products and services customers really want and will pay for (as quickly as a start-up)

Internal Startup Team Brainstorming

Intrapreneurship Mastery Course

What Is It?

Nine weeks. Sixteen assignments. Twenty+ hours of training and coaching. 

A step-by-step plan from idea to launch.

Intrapreneur Mastery Roadmap Brochure

Given you’re reading this, you already know that developing new
products, services and business models is a vital aspect of your
business development strategy.

But, if you’re like most businesses, you’re likely not doing it as well as you know you should be.

Your business needs to have plans and processes in place in order to:

  • Listen to people’s needs, goals, pains and frustrations
  • Innovate and prioritize your new product and service ideas based on passion, risk and market opportunity
  • Test and refine your ideas in a rigorous, systematic way
  • Pitch and sell the idea to internal sponsors
  • Launch your new products and services into the market successfully

In Intrapreneurship Mastery, you'll learn how to implement proven scientific management processes, tools and frameworks to do all this, and deliver what all companies crave: delighted customers and sustained growth.

Working Remotely?

We have revised and updated our Intrapreneurship Mastery Programme for these unusual times…
We can now deliver this course as an 11-week online training programme. All the same great content, 100% live training and coaching, delivered over either Teams or Zoom.

To find out more, contact us.

Programme Overview

Weeks 1-2: The Market And Your Concept

We've said it before and we'll say it again: Intrapreneurs are everywhere. It's just a matter of uncovering them... and then encouraging and supporting them.
In this first lesson we'll look at the intrapreneurial mindset and the first steps to help you move from idea to implementation....

Your work at this first stage is very much about getting a detailed understanding of the market, your customer and their problems to understand where the opportunities exist. The tutorials and assignments will help you to explore questions such as: 

  • What is an intrapreneur? What traits do they share?
  • What’s the best way to identify early adopters and segment customers?
  • What are the customer’s problems, goals and jobs to be done?
  • How do we build an ideal customer profile?
  • How do customers solve the problem today?
  • What competitors exist?
  • What's the total market opportunity?
Startups Exist To Learn
Building a product in isolation is expensive, risk and ineffective
Steve Blank: "Get out of the Buliding"
Entrepreneurship is a team sport


The goal of a start-up is to figure out the right thing to build... The thing that customers will pay for — as quickly as possible. Over these two weeks we focus on how you can uncover latent problems, then develop and test your initial product concept.

You'll zoom in on your solution to understand exactly which features are most important to your customer. Using MVP techniques such as napkin sketches, you'll gain compelling behavioural evidence of customers' appetite to use your solution (if you were to build it). You'll explore questions such as:

  • How will we solve the customer’s problem?
  • How should we prioritize our features?
  • Can we learn what would not only satisfy our customers but turn them into raving fans?
  • What messages can we use that will appeal to the customer?
  • How we can get to Problem-Solution fit without incurring product development costs?
Customer Development model for an Internal Startup
Customer Transformation Grid
Vision, Market and Problem drive the solution


Even today, with all we know about entrepreneurship, most start-ups fail. What's more, two thirds of those that do succeed, drastically change their plan along the way. 

Over these two weeks we'll look at what we can learn from the "fail fast" culture of successful start-ups to de-risk intraprenurial product development and your proposed business model. You'll map out your entire business plan, exploring questions such as:

  • What metrics can we use to track and communicate progress?
  • How will we know if we're making enough progress?
  • How can we identify the biggest risks in our business model?
  • How can we systematically determine the very next step to take?
  • How do we know we have a viable business model?
Lean Startup Obstacles
Suhail Doshi Quote: Most of the world will make decisions either by guessing or using their git. They will either be wrong or lucky.


Traditionally in the corporate world, failure is not an option. Managers are rewarded for being on-time and on-budget. In the intrapreneurial world however, failure is part of the process.

In this part of the programme we'll look at techniques that enable us to rapidly learn and adapt from that failure. You'll dive deeper in testing how you can gain awareness and traction, hopefully winning your first “customers” who demonstrate true intent to buy or use your solution (which still may not exist yet!)

  • Are people interested in our offer?
  • How can we use appropriate channels and messaging to attract customers?
  • Do people use our product as we planned?
  • Do people come back and continue to use it?
  • Will people pay for it?
  • Do we have unit economics to support a viable business?
Illustration of the iterative nature of innovation process
Pivot - A Change in Strategy
The build-measure-learn feedback loop used by innovation projects

WEEK 9: The Pitch

Once you've proven the concept, it's time to turn your idea into reality. To do that you'll need to sell your idea to those with the go/no-go power in your company.

In this final module we'll use everything we've learned so far to create a compelling pitch. 

This module is delivered in a highly interactive coaching format with continual refinement and expert feedback.  You'll explore questions such as:

  • Do we have a viable and complete business model suitable for our organization?
  • How can we tell our story in a compelling way that will draw the audience in?
  • What should we put in a pitch deck (and just as importantly - what should we leave out?)
  • How will we handle objections from those who might feel threatened by our proposal?
Entrepreneurs Minimise Risk
Slide showing how to establish your creditability in a pitch

What Our Clients Say...

On average, delegates rate this training programme

Customers served! 0 Out of 5!

To keep it very simple – brilliant. This is the best training we've had in 10 years. Everyone is really energized. You can see people's mindset changing. 

Marius - Innovation Director

Headshot of man

This was a genuinely brilliant course... I can honestly say I have been hanging on your words throughout the sessions. It demystified the role of an entrepreneur and outlined a clear process that is very transferrable into the big corporate world.

Joanna - Team Manager

The content, structure and delivery of the course is excellent. Across the time we worked together in the programme, we really came together as a team and learned a great deal, as well as enjoying ourselves. I would highly recommend this to others. It’s great value for money! 

Helen - CEO

Headshot of woman

I thoroughly enjoyed the learning and the toolkit provided. Linda and Mark have both been passionate, supportive and yet challenging of our ideas. It really helped me focus on the right things

Theresa - Project Manager

Headshot of Woman

I loved the constant encouragement and recommendations, The sessions were very natural with lots of relevant examples. Feedback was specific and thorough with lots of great tips on how to improve.

Marianna - Support Manager

Smiling Business Woman

It's applied, not theoretical. There's a pace, trajectory and a clear output. The coaching feedback was always informative, balanced and there – even when I submitted it at the last minute! Thank you :) 

Marianne - Team Lead

Business woman headshot

Who We Are

We are corporate escapees with 20+ years of startup experience and we're on a mission to enable all businesses to be as entrepreneurial as startups.

Let's face it: Training companies are a dime a dozen.

So how do you separate those who “walk the talk” from the ones who merely…

At Intrapreneur Nation, that was our problem too. You see, we don’t just teach intrapreneurship and innovation best practices, we genuinely DO IT.

We aren’t academics. We aren’t researchers. We aren’t rent-a-trainer delivering a stock course.

We’re entrepreneurs and intrapreneurs, running companies and working inside large corporates. We're leading culture change and embedding intrapreneurial skills every day.


…so we know how hard it is to find truly skilled people who know that they’re talking about.

And that’s why we created the “Intrapreneurship Mastery” training programme.

We built this programme for some very large corporates who saw what we were doing and asked us to “draw back the curtain”… to show them first-hand how to go beyond the innovation "fluff" and implement modern business practices that enable them to drive growth and take advantage of the enormous opportunities ahead.

Now we're making this programme available to the world...

Who's It For?

Intrapreneurship Mastery is for everyone – regardless of industry, grade or department – who wants to innovate successfully in their organisation, and enable their teams to innovate too. You don’t need to be technical, as we’ll demonstrate how ANYONE can create successful innovations – whether in processes, services or products.

Innovation Managers

Discover a proven framework for applied innovation, and a set of measures you can use to track and communicate progress of new projects.

Team Leads

There's nothing harder than managing a team where everyone’s using different language and working to different goals. So let us fix that for you.

Execs, Directors and VPs

Take the subjectiveness out of innovation and learn the scientific processes you can use instead to back the innovations that will drive your business forward.

Team Members

Potential high-growth innovations can come from anywhere. Discover how to pitch your idea to managers and execs so you can lead your own intrapreneurial project.

Product Managers

Beat start-ups at their own game by using the same techniques that they use to spot and address latent customer needs.

Frequently Asked Questions

Q. How will this course help me?

A. It depends on who you are…
If you’re a director, exec or business unit manager, this programme is the best way to bridge the gap between innovation and product development... so you no longer have to "bet the company" in order to bring high-risk, high-reward products to market. It's also a great way to invest in, and retain your employees. Giving them the skills and support to lead new innovation projects and then drive them through to launch is a win-win for everyone.

If you’re an innovation manager or team manager, this programme will give you the tools to take innovation projects to market in a structured and consistent way, along with a common language, management toolset and reporting framework that'll ensure everyone on the project is working to the same goal.

If you’re an employee or product manager you’ll get new skills that’ll help you explore, experiment, learn and then pitch, so that ultimately you can turn your ideas into reality.

Q. How is the course delivered?

A. The course is delivered in five modules, typically over a period of nine weeks.
A key part of the success of the course is derived from embedding a new intrapreneurial mindset and start-up ethos into delegates. To do this effectively we provide coaching and guidance as attendees actively put their new skills into practice – in real projects – over the course of the programme. As challenges and doubts come to mind, we’re there to help overcome obstacles and ensure the learning sticks.

Q. Do I need a technical background to attend this course?

A. No! In fact, just the opposite. In the course we’ll show how you don’t need to work in R&D and you don’t need a Ph.D. to be able to innovate like a start-up.

The truth is that ANYONE can create successful innovations and develop new business models. And we’ll give you all the tools to do just that!

Q. Can you deliver customized course content for our organization?

A. Yes! Just mail us at and we''ll get right back to you to discuss your specific requirements.

Q. Can you provide the course as on-demand online training?

A. We're more than happy to deliver the training course online, in a live webinar format. 

We don’t provide pre-recorded, on-demand videos however. This is because a key part of our programme (that makes it so uniquely successful!) is the interactive element – including live coaching and feedback for the delegates as they build their own intrapreneurial projects.

Q. How many attendees are on each course?

A. We recommend that each course has a minimum of 3 people and a maximum of 12.

Because we place a strong focus on discussion, coaching and feedback, any more than 12 participants would impact our ability to spend adequate time with each participant.

Let's Start Something New

Discover the entrepreneurial management techniques start-ups use to drive exponential growth.
Get started today.

Linda Cheung

Say Hello

Let's Start Something New

Want to find out more about this training?

Send us a message here and we'll get back to you to schedule a call. 

We'll use the information you enter in this form solely for the purpose of contacting you regarding your enquiry. Privacy Policy.

0 of 350
Success message!
Warning message!
Error message!