ATTENTION: For Business Leaders Who Are Serious About Getting Their Teams to Innovate More Like Start-ups...

Intrapreneurship Mastery

Learn how to Create the Products and Services Customers Really Want, and Will Pay For (as Quickly as a Start-up)

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Intrapreneurship Mastery Course Details

In this 20-hour course, you'll learn everything you need to know about how to apply entrepreneurial skills in the corporate environment.  You'll learn precisely how the world's most successful entrepreneurs innovate, manage risk and track progress... and how to apply those techniques in your business! 

Working Remotely?

We have revised and updated our Intrapreneurship Mastery Programme for these unusual times…
We can now deliver this course as an 11-week online training programme. All the same great content, 100% live training and coaching, delivered over either Teams or Zoom.

To find out more, contact us.

Module 1: Uncovering Intrapreneurs

We've said it before and we'll say it again: Entrepreneurs (and intrapreneurs!) are everywhere. It's just a matter of uncovering them... and then encouraging and supporting them.
In this first lesson we'll look at the intrapreneurial mindset and the first steps to help intrapreneurs move from idea to implementation....

  • What is an intrapreneur?
  • The 6 Myths of Entrepreneurs
  • Intrapreneurial Mindset and Traits
  • Ideas and Vision
  • The Ideal Internal Start-up Team
  • Market Segmentation
  • Finding Your Beachhead Market
  • Developing Your Early Adopter Persona
Entrepreneurship is not a solo sport

Module 2: What Can You Do For Your Customer?

The goal of you corporate start-up is to figure out the right thing to build... The thing that customers will pay for — as quickly as possible.
In session 2 we focus on how you can uncover latent problems and develop the initial product concept...

  • Finding Problems
  • Defining The Opportunity
  • From Vision to Product Concept
  • How Soft Innovations are Big Business
  • The Emotional Elements of Design
  • Your Value Proposition
  • Problem-Solution Fit
  • Developing Your Napkin Sketch Product Design
How do you build a better product that your competitors?

Module 3: Developing The Business Model

Even today, with all we know about entrepreneurship, most start-ups fail. What's more, two thirds of those that do succeed, drastically change their plan along the way.
In this session we'll look at what we can learn from the "fail fast" culture of successful start-ups to de-risk intraprenurial product development and your proposed business model...

  • The "fail fast" Mindset
  • Introduction to the Lean Startup Process
  • Business Model Development
  • The Lean Canvas
  • Pirate Metrics 
  • Your Unfair Advantage
  • Identifying Risks in Your Business Model
  • The Start-up Way to Quickly de-risk your Plan
Intrapreneurship Iterative Process Model

Module 4: Lean Product Development

Traditionally in the corporate world, failure is not an option. Managers are rewarded for being on-time and on-budget. Much less attention is focused on whether we are building the right thing.
In the intrapreneurial world however, failure is part of the process.  In this module we'll look at techniques that enable us to rapidly learn and adapt from that failure...

  • The Agile Mindset
  • 7 Lean Principles
  • The Build-Measure-Learn Feedback Loop
  • Developing a Hypothesis
  • Identifying Assumptions
  • The Minimum Viable Product
  • Building Your Experiments
  • Getting to Product-Market Fit
Build-Measure-Learn feedback loop

Module 5: Pitching to Executives to Fund Your Idea

Once you've proven the concept, it's time to turn your idea into reality. To do that you'll need to sell your idea to those with the go/no-go power in your company.

In this final module we'll use everything we've learned so far to create a compelling pitch. This module is delivered in a highly interactive coaching format with continual refinement and expert feedback.

  • The Perfect Pitch Framework
  • Refining Your Ask
  • Telling a Compelling Story
  • Common Mistakes
  • Pitch Practice Workshop
  • Pitching to Internal or External Investors
Entrepreneurs systematically minimize risk

What Our Clients Are Saying...

To keep it very simple – brilliant. This is the best training we've had in 10 years. Everyone is really energized. You can see people's mindset changing. 

Marius - Innovation Director

This was a genuinely brilliant course... I can honestly say I have been hanging on your words throughout the sessions. It demystified the role of an entrepreneur and outlined a clear process that is very transferrable into the big corporate world.

Joanna - Team Manager

Why you might want to take this course...

Let's face it: Training companies are a dime a dozen.

So how do you separate those who “walk the talk” from the ones who merely…

That’s the problem!

And at Intrapreneur Nation, it was our problem too. You see, we don’t just teach intrapreneurship and innovation best practices, we genuinely DO IT for businesses that we ACTUALLY OWN.

We aren’t academics. We aren’t researchers. We aren’t rent-a-trainer delivering a stock course.

We’re business owners, running companies and working inside large corporates. We're leading culture change and embedding intrapreneurial skills every day.


…so we know how hard it is to find truly skilled people who know that they’re talking about.

And that’s why we created the “Intrapreneurship Mastery” training course.

We built this programme to train some very large corporates, who saw what we were doing and asked us to “pull back the curtain” and show them first-hand how start-up innovation was really done.

Now we're making this training programme available to the world.

In short, we’re making it available to YOU…

Meet Your Instructors

Linda Cheung

Linda Cheung is Co-founder and CEO of Intrapreneur Nation. Linda is an entrepreneur, business coach and mentor... and a corporate escapee! Linda worked as a Chief Operating Officer at Morgan Stanley until 2010 when she left to co-found the award-winning start-up CubeSocial.

In addition to her work leading Intrapreneur Nation, Linda also works with Oxford Innovation as an Innovation Advisor, mentors high-growth start-ups as a SETsquared Mentor, and guests as a "Digital Dragon" at Winchester University to support women-led businesses through the Women in Digital Enterprise initiative.

Linda Cheung, CEO
Mark Bower, Cofounder

Mark Bower is Technical Director at Intrapreneur Nation. Mark joined his first start-up in 2001 — just as the dot com boom turned into the dot com bust! Since then Mark has spent his career flipping between start-ups and large corporates such as Microsoft and the NHS.

Start-up life has allowed Mark to see first-hand which practices and processes are truly responsible for driving growth and innovation; and when back in the corporate world, Mark works as an agile coach helping embed the start-up mindset into established businesses. 

Who is this course for?

Business leaders from any industry, who want to innovate successfully in their organisation, and enable their teams to innovate too. You don’t need to be technical, as we’ll demonstrate how ANYONE can create successful innovations – whether in processes, services or products.

Innovation Managers

Innovation Manager

Discover a proven framework for innovation, and a set of measures you can use to track and communicate progress of new projects.

Team Leads

Team Lead

There's nothing harder than managing a team where everyone’s working to different goals. So let us fix that for you.

Execs, Directors and VPs


Retain your best staff by giving them the training and support they need to create the innovations to drive your business forward.

Founders and CEOs


Running a business is hard enough without having to worry about new product development, so let us solve that for you.

Product Managers

Product Manager

Beat start-ups at their own game by using the same techniques that they use to spot and address latent customer needs.

Frequently Asked Questions

Q. How will this course help me?

A. It depends on who you are…
If you’re a director, exec or business unit manager, this programme is the best way to bridge the gap between innovation and product development... so you no longer have to "bet the company" in order to bring high-risk, high-reward products to market. It's also a great way to invest in, and retain your employees. Giving them the skills and support to lead new innovation projects and then drive them through to launch is a win-win for everyone.

If you’re an innovation manager or team manager, this programme will give you the tools to take innovation projects to market in a structured and consistent way, along with a common language, management toolset and reporting framework that'll ensure everyone on the project is working to the same goal.

If you’re an employee or product manager you’ll get new skills that’ll help you explore, experiment, learn and then pitch, so that ultimately you can turn your ideas into reality.

Q. What's the time commitment?

A. Life is busy. We get it. It helps if you're working on a real innovation project that your company wants to move forward.

There is a live training and coaching session to attend every 2-3 weeks. On top of that you should do the recommended assignments to build your idea into a product. About 6-8 hours effort every 2-3 weeks should be sufficient.

Q. How is the course delivered?

A. The course is delivered in 10 modules, typically over a period of 3-4 months.
A key part of the success of the course is derived from embedding a new intrapreneurial mindset and start-up ethos into delegates. To do this effectively we provide coaching and guidance as attendees actively put their new skills into practice – in real projects – over the course of the programme. As challenges and doubts come to mind, we’re there to help overcome obstacles and ensure the learning sticks.

Q. Do I need a technical background to attend this course?

A. No! In fact, just the opposite. In the course we’ll show how you don’t need to work in R&D and you don’t need a Ph.D. to be able to innovate like a start-up.

The truth is that ANYONE can create successful innovations and develop new business models. And we’ll give you all the tools to do just that!

Q. Can you deliver customized course content for our organization?

A. Yes! Just mail us at and we''ll get right back to you to discuss your specific requirements.

Q. Can you provide the course as on-demand online training?

A. We're more than happy to deliver the training course online, in a live webinar format. 

We don’t provide pre-recorded, on-demand videos however. This is because a key part of our programme (that makes it so uniquely successful!) is the interactive element – including live coaching and feedback for the delegates as they build their own intrapreneurial projects.

Q. How many attendees are on each course?

A. We recommend that each course has a minimum of 3 people and a maximum of 12.

Because we place a strong focus on discussion, coaching and feedback, any more than 12 participants would impact our ability to spend adequate time with each participant.

Q. What if I have more questions?

A. You can fill out the contact form on this page and one of the team will get back to you.

Let's Start Something New

Learn how to innovate and grow your business like a start-up. Get started today.

Linda Cheung

Say Hello

Let's Start Something New

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Send us a message here and we'll get back to you to schedule a call. 

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