Pitch Planning Canvas

Use the Pitch Planning Canvas to build the outline of your pitch. We’ve simplified the entire pitch creation process into a one-pager that shows you how to take an audience of budget-holders or investors from skeptical to enthralled.

Pitch Checklist and Pitch Planning Canvas

PITCH PLANNING Canvas

What's it for?


As an intrapreneur or corporate entrepreneur, the single most important skill you MUST have is the ability to sell your idea to your boss, your team, your colleagues and your stakeholders. Maybe even external investors too.

The problem is, most corporate innovators have no experience of selling. In fact, the very idea of having to sell anything is very probably alien and possibly even scary.

We created the Pitch Planning Canvas to solve that problem. 

The Pitch Planning Canvas has 7 sections to guide you through creating each of the 7 crucial pieces of information you’ll need to include in your pitch if you're to win backing (and funding) for your idea.

Use the Pitch Planning Canvas when you prepare to pitch your idea. Plus, we’ve also included our Pitch Planning Checklist to make sure you don’t miss anything out.

How to Get Started


Step 1.

Gather together all the information you've already collected about your customer, the market place, the competition and your business model.

Step 2.

Take some time to think about who you're pitching to and what their goals and motivations are. This will guide how you position your idea.

Step 3.

Work through boxes 1-6, in order, ideally with your team. Use Post-It notes to collect all your ideas together first.  Then review and refine. All the time bear in mind your audience's goals and consider how you can align your pitch to their interests.

Step 4.

Play devil's advocate. Brainstorm all the possible objections that your audience might possibly come up with. As a starting point use the triggers: Who? What? Why? Where? How? Write talking points in bullet form for each objection.

Step 5.

Prepare your pitch deck and practice your pitch with a friendly audience before you first deliver it for real.

Tip

Despite what some people might think, a good pitch deck is designed to be presented not read. Don't be tempted to put too much detail in the deck. Instead, if necessary, be prepared to share hand-outs that include all the detailed numbers that some investors tend to like in a deck.

The Pitch Planning Canvas is one of the tools we teach in the Intrapreneurship Mastery Training Program.

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More Intrapreneurship Resources


Pitch Checklist and Pitch Planning Canvas

Use the Pitch Planning Canvas to build the outline of your pitch. We’ve simplified the entire pitch creation process into a one-pager that shows you how to take an audience of budget-holders and stakeholders from skeptical to enthralled.

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Sticky Notes

Customer Persona

Use the Customer Persona Canvas to build a 360° view of your ideal customer that your whole team can get behind. With your completed canvas you'l be able to guide product development and target marketing messages specifically to your customers' needs.

Customer Journey Meeting

Market Segmentation

Segment your potential customer base into groups with similar characteristics who are likely to use your new product or service in the same way.

Target Market Evaluation Canvas

Systematically evaluate candidate market segments for your idea. Select the one beachhead market that gives you the best chance of success based on your ability to execute, your ability to enter the market and the potential for profit.

Problem Statement Canvas

Use the Problem Statement Canvas to get 100% clear on the problem you plan to solve, why it's a big enough problem to care about, and the potential opportunity to be won if you're successful.

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