Intrapreneur Nation Logo
More Tools

Problem Statement

Use the Problem Statement Canvas to get 100% clear on the problem you plan to solve, why it's a big enough problem to care about, and the potential opportunity to be won if you're successful.

DOWNLOAD NOW
Problem Statement Canvas

PROBLEM AND OPPORTUNITY STATEMENT CANVAS

What's it for?

As an intrapreneur you need to be able to articulate the problem you are solving in very simple terms. It’s the first thing you’ll include in a pitch deck. It’s what any new member of your team will immediately want to understand. And if people aren’t aligned, then they’ll all be solving different problems – which will ultimately lead to failure.

The Problem Statement Canvas has five sections to help you clearly define your problem space. These sections and the associated prompts will enable you to get crystal clear on the problem you’re trying to solve, why it’s worth solving, whether it’s already being solved and how solving the problem will benefit your company.

Use the Problem Statement Canvas to get buy-in from execs and other decision makers in your company, and to get all your stakeholders aligned behind you and you team's goals.

How to Use the Canvas

Step 1.

Start with your vision statement for your internal startup and write that at the top of the sheet.

Step 2.

Next, work left to right across the canvas. Use the information you collected when doing your first-person user research and recorded in your user or buyer persona.

Step 3.

When looking at the alternatives people use today, be sure to look beyond competitor products to consider workarounds and manual processes.

Step 4.

​Explain why this is a big enough problem for your company to want to address. There are lots of different ways to look at this. From latent need and size of the market, to threat from competitors.

Step 5.

​Finally define the business opportunity. What does you company stand to gain if you solve this problem successfully?

The Problem Statement Canvas is one of the tools we teach in the Intrapreneurship Mastery Training Program.

DOWNLOAD NOW

Like this tool? Share it with others...

Share0
Tweet0
Share0

More Intrapreneurship Resources

Pitch Checklist and Pitch Planning Canvas

Pitch Planning Canvas

Use the Pitch Planning Canvas to build the outline of your pitch. We’ve simplified the entire pitch creation process into a one-pager that shows you how to take an audience of budget-holders and stakeholders from skeptical to enthralled.

Learn More
Corporate Entrepreneurship Roadmap

Internal Startup Blueprint

Discover a systematic and repeatable process that you can use to take your ideas and develop them into new products and services that customers really want, and will pay for... as fast as a startup.

Learn More
Lean Startup Experiment Board

Lean Experiment Trello Board

This is the Trello kanban board that we use ourselves to track and manage lean experiments in our business. It saves a ton of time (and paper) and works really well across when collaborating different sites.

Learn More
Sticky Notes

Customer Persona

Use the Customer Persona Canvas to build a 360° view of your ideal customer that your whole team can get behind. With your completed canvas you'l be able to guide product development and target marketing messages specifically to your customers' needs.

Coming soon
Intrapreneur Skills Framework Poster

Skills Framework

Understand the core traits and skills of an experienced intrapreneur and devise your own intrapreneurial development plan with the Intrapreneur Skills Framework.

Learn More
Target Market Evaluation Canvas

Target Market Evaluation

Systematically evaluate candidate market segments for your idea. Select the one beachhead market that gives you the best chance of success based on your ability to execute, your ability to enter the market and the potential for profit.

Learn More
Problem Statement Canvas

Problem Statement

Use the Problem Statement Canvas to get 100% clear on the problem you plan to solve, why it's a big enough problem to care about, and the potential opportunity to be won if you're successful.

Learn More
Market Segmentation Meeting

Market Segmentation

Segment your potential customer base into groups with similar characteristics who are likely to use your new product or service in the same way.

Learn More
Lean Canvas for Internal Projects

Lean Canvas for Internal Projects

Use the Lean Canvas for Internal Projects to easily apply Lean Startup principles to internal company projects.

Learn More

Let's Start Something New
Say Hello!

At Intrapreneur Nation we're on a mission to enable all businesses to become as entrepreneurial as the world's best startups. To join us (or just ask us a question), fill in the form below and member of our team will get back to you.
Let's start something new today.

Resources

Complete Guide to Intrapreneurship

Pitch Planning Canvas

Free Tools

Blog



PRODUCTS

Intrapreneurship Training Programme 

Lean Product Development Workshop


COMPANY

About

Privacy



Copyright 2018-20 Intrapreneur Nation. All Rights Reserved.